An Alliteration is the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Why is this important?
It’s important because it helps your customers and prospects to remember you. Let me give you some examples of companies that have used this powerful tool in naming their businesses:
Bed, Bath & Beyond
Here are examples of folks that have used this rhetorical device in naming their podcasts, products and programs:
Blogging on Brand
Here is an example of using alliteration in politics: Build, Back, Better
All of these examples make memorable impressions. So, the next time you’re trying to come up with a name for your business, product, podcast, workshop or course use this tool.