Name Your Next Product, Program or Course Using An Alliteration


An Alliteration is the occurrence of the same letter or sound at the beginning of adjacent or closely connected words. 

Why is this important?

It’s important because it helps your customers and prospects to remember you.  Let me give you some examples of companies that have used this powerful tool in naming their businesses:

Krispy Kreme

Dunkin Donuts


Best Buy

Bed, Bath & Beyond


Here are examples of folks that have used this rhetorical device in naming their podcasts, products and programs:

Cocoa Cola

Happy Huddles

Digital Dish

Deep Dives

Blogging on Brand

Powerful Processes

Better Blogging

Here is an example of using alliteration in politics: Build, Back, Better

All of these examples make memorable impressions. So, the next time you’re trying to come up with a name for your business, product, podcast, workshop or course use this tool.

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